Steven Singer
Does anyone know who the “I hate Steven Singer” billboard on I-95 in Philadelphia is reffering to?
Update:
Thanks to an annonymous comment, the following post from the Philadelphia Weekly provides more information regarding the Steven Singer Jewelers advertisement.
“The sign is part of Steven Singer Jewelers new ad campaign. Inspiration came from local voice actor Dennis Steele, whose vocals have sold everything from Wawa to the Pennsylvania Lottery. As the story goes, Steele bought a ring from the jewelers for his wife of 23 years. The rock was extremely well received. Nine months later the Steele family included a baby girl. Steele dropped by the shop to share his success story and blame Steven Singer for all the sleepless nights associated with a baby. Singer took the backhanded compliment and made it the focal point of the new reverse-psychology ad campaign. “Children’s ‘I HATE STEVEN SINGER’ T-shirts will be given out in the store beginning in April,” says Laurel Fairworth, a spokesperson for the jeweler. The marketing plans also include another billboard on I-95 north at Pattison Avenue. ”
Source: Philadelphia Weekly
Steven Singer is a slithering, slimy, snake oil salesman. I purchased a diamond pendant from this freak show carnival, got it appraised and it was 4 color grades lower than represented! You should have seen the salesman flopping on the floor like a fish when I went back there to complain. I got my money back after they made a lame attempt to try and justify their “HONEST” mistake. What a waste of time. I bought from one of the smaller stores where they had REAL jewelers with REAL jewelry. Don’t bother with this jerkoff, P.T. Barnum is more reputable than this putz. Let some other sucker pay for your lame ass ads.
The best place to shop for Bling is Pratico’s in Trenton, NJ. It’s a family business, been there for years. The old man passed on but the kids took over and have more stores. Original Shop was in a basement, on Lalor St. Fair prices and honest value, gave rise to the saying ” Phil Pratico Jewelers, Step down a little to save a lot ” Which IMHO is an Ad that makes sense.
lol i love the way you guys are falling for Stevens Singer campaign-just TYPEing HERE is giving him what he wants! i appolaud the man. what a genous!!
xoxo
Well, Dags, try learning how to spell genuis* and applaud* and then give the mna props. This fight contains more irony then Dave Rockefeller playing the game “Monopoly”.
this is crazy haha… i think the billboard definetly brings a lot of attention whatever its purpose is meant to be. i went home and googled it and found it here, because it was bothering me so much lol
BORING
I believe the ad is remarkable ceative. How can you say otherwise, look at all the feedback it has gotten. More power to him!
Hoa can you not glance at the billboard.
PERFECT!
http://www.stevensingerjewelers.com/sspop_0.html
this is his site
I have been hearing the DJs on Q102 saying this and I kept wondering why people were hating on this person so much. I finally get why now. It’s cute. LOL
Bwa ha ha ha ha ha ha ha ha ha….
lets be real here. yeah i was curious I wanted to know who the hell he was but for the guy who said he’s a genius for this ad your crazy it takes more then curiosity to create business. Take me for example i had no idea who he was, If i would have never heard of this and one day walked passed his store i would have gone in but now i got curious googled him and read all the complaints about him and his staff so theres no way in hell i’ll ever go in there. If it really was a pissed off customer then they got what they wanted cuz now everyone is sharing there I hate steven singer stories.
I was always wondering what this sign meant. Now that I know I think it is kind of stupid.
we were wondering also about the black background billboard on I-95 and why this guy was hated so much! thx for the insight!
This “campaign” is a dum idea.
haha thanks combat wombat for fixing my gramatical errors- when you spelled MAN wrong, this is by far the most embarrasing. anyways. steve singer is gay.
he’s a legit-homosexual.
xoxo
♥
I think it is a genius idea … great PR … they are thinking with the times. When you a regular sign probably just drive right past not giving it a second though but when you see that sign your like who is that…then you go on the internet and look it up…there you go…now people know who he is and where his jewelry store is.
oh and if your sitting here complaining about a damn sign you need to get a grip.How can it bother you that much? You are all worked up over a SIGN that you drive past for a freakin milasecond on 95…next time just dont look…problem solved
I just watched Monday’s Howard Stern on Demand show and one of the guests was a regular named Will the Farter (he is the champ of all of the various farting contests on the show over the last 5 years) He came in wearing an “I Hate Steven Singer” T-Shirt. He asked to be on the show so he could propose to his girlfriend on the air. She was the only one not in on it. So I see this shirt and immediately search online wondering if this was some local campaign to get some child molester kicked out of a town but instead end up here and find he is a Jeweler from Philly. I guess Will got a discount on the engagement ring(or at least a T-shirt) because he was sporting the shirt on TV. I guess the ad campaign is alive and well and it looks as if they have no plan of ending it soon.
same thing here – saw Will the Farter wearing a “I Hate Steven Singer” t-shirt. I couldn’t figure out for the life of me why he would be wearing that shirt when Steven Singer was the one who provided the free ring for Will’s fiance.
Will asked for a big diamond, I could only give him what I had, he’s a woman. Erica should be with me.
My husband and I went into the store, in the beginning the salesman was a little haughty but when I started speaking about diamonds (quality/clarity)he quickly changed his attitude. Its been several years since we purchased my diamond setting but when I see the billboard right away I want to venture to the store for more jewelry.
OKAY so this is a ridiculous web site. Then again so is the store and bill board. Now if I was to put a billboard up for every person that I hate there would be about ehh I would say 200 some? Now the point is no one gives two shits about him (clearly) so basicaly shut up and stop saying you hate them and FREAKING DO SOMETHING ABOUT IT!!!
Love,
Annoyed person who doesnt give a rats ass.
Thanks for putting the signs up on I-95. Now I can explain to my two young kids how idiotic some people can be and how what is thoght to be a good idea can turn out to be a complete and utter example of how things in this country are all ass backwards. I spend hours talking to my kids about how important it is to keep open minded and not to discriminate and not to judge and here comes along some company that does not think about anything but how it will help them. Thanks for the great lesson to my kids! I cannot wait to find out where you live so I can post sign in front of your house for your kids or grandkids or whatever stating how I hate your mother.
reply to ricky bobby’s post:
try this one: teach your kids to have a sense of humor which you’re clearly never developed. granted, it’s not the best ad i’ve ever heard of (ambiguous at best, especially on the radio), but it’s very mild compared to a lot of the smut out there. get over it ricky bobby.
the billboards (that i’ve seen) haven’t conveyed discrimination or “hate,” and if you can’t communicate that to your children, then you have a very long road ahead of you. good luck. another great example of your parenting is in your threat of retaliation. wonderful.
i am, however, really glad i finally figured out who steven singer is, haha.
Somebody should call the guy’s store
and ask for a correct explanation.
Pretend that you have 25K for a big
rock but the sign has put you off a
bit. See what you get from them. I’m
from Baltimore but these posts were
definitely worth it; searching for an
answer after seeing the thing. If it
is advertising, Donald Trump uses the
technique brilliantly every day.
yeah i go to philly once a week and that crap was annoying me cuz i was wondering who this person was as well till i went to the website and saw some stupid jewelers site
i’ve saw that billboard on the higway here in philly at last a hundred times and i wondered about it cause it was written like a rockstar website or something so i went to it and found some jewlery website.i ride pass that billboard everyday and it seems weird how its not posted like a jewelry billboard is so i jus wonder.
I’ve seen the sign every weekend for the last two years when the family and I go to the Jersey shore. The only thought it conjurs up for me is to wish that it would be completely obliterated. It’s a tremendous eye sore!! I’m sick and tired of seeing the highly negative word “HATE” in six foot letters on display for all the world to see. Especially when I have my young daughter with me. It’s the most collossial,infinitesimal & useless piece of space and advertising that exists. Besides the fact that it does not immediately connect the dots to a “jewelery store” (here’s a clue, try Robins Rocks!) makes it an utter advertising faiure. I “clearly” wouldn’t go to that “place”…ever! One last thing. No cute little story about what “meaning” the sign has (or in this case doesn’t have) could ever possibly justify that gigantic piece of garbage. Personally, I want it out of Philadelphia and out of my sight, my wife’s sight and my daughter’s sight!!!! It was wrong in the beginning, is now and will always be. NO ONE will miss it when it’s gone.
PLEASE HELP ME RESOLVE THIS PROBLEM. I BOUGHT MY WIFE A USED CAR FROM DESAMONE. I PUT DOWN TEN THOUSAND DOLLARS ON A TWENTY THOUSAND DOLLAR CAR. AFTER THAT I WAS TOLD I COULD BRING BSCK THE CAR FOR A CHEAPER ONE, SO I DID. THIS CAR NEEDED WORK.THEN I WAS CALLED UP ON THE PHONE BY THESE PEOPLE. I TRADED IN MY JEEP AFTER PAYING ELEVIN THOUSAND DOLLARS FOR THE JEEP. I GAVE THEM 23 THOUSAND DOLLARS. NOW THEY ARE BILLING ME ANOTHER 30 THOUSAND DOLLARS. PLEASE HELP ME.
This could be the stupidest thing I have ever heard of!!! Even if it is a marketing thing I know that I would never buy jewelry from his store… why would you put a NEGATIVE thought into someones mind if you want them to do business w you??? First impression is the key to selling something, and my first impression of Steven Singer is that hes and a**hole!!! Sorry Steven
Do none of you get SIRIUS radio??? Pull your heads out of the sand and LEAP into 2007. Howard Stern gives this guy plugs daily. And the jewelry company advertises on SIRIUS.
A sign is not going to ruin childrens lives…give me a F***ING break.
To those of you who get it…BRILLIANT…to the rest of you…HAHAHAHAHAAHAHAH….jokes on you.
BY ALL MEANS DO NOT LISTEN TO Q102 THEY ANNOUNCE EVERY 4 MINUTES “IHATESTEVENSINGER” ANNOYING ANYWAY… ALL YOU HAVE TO DO IS CHECK THE WEBSITE
NOW TUNE INTO 96.5 WIRED.. PHILLYS HITS AND HIPHOP !!!! WITH THE WORLD FAMOUS. CHIO IN THE MORNING XOXO
NEVER listen to testicle radio….ONLY SIRIUS…and ONLY Howard…F*** the wannabes…HOWARD RULES
I saw this billboard last week while visiting Philadelphia. I too thought it was sponsored by someone who had a bad experience at Steven Singer Jewelry (which, BTW, also sponsors another billboard not 50 feet from the one I saw). Today, out of boredom, I checked the IHATESTEVENSINGER website, hoping to find something fun to read. When I realized I had been suckered, I left the site. Put simply, I have never seen a more ridiculous marketing ploy. It smacks of cheapness. Again, I didn’t spend 30 seconds perusing the Steven Singer site. But, if I had to guess, based on the cheesiness of this ad campaign, I would have to guess that Steven Singer jewelry sells diamond center/jewelry exchange-type crap that uninformed people end up spending way too much for (and end up financing at ridiculous rates). Thankfully, my guy knows that the best presents come in little blue boxes, from a store that does not need to engage in tacky ad campaigns to trick people into visiting its website. Ladies, if the box says Steven Singer on it, ask him to take it back. You deserve better.
I visited family up there 4 times in the past year. I had to ask them who is this Steven Singer? It’s advertising, as stupid as it is, it gets attention. That’s the point right?
i had no idea who this guy was until now and i’ve had one of his engagement rings on my finger for 3 days. i’ll tell ya, iLOVEstevensinger.(dot com?) brilliant ad campaign simply because it has accomplished exactly what it set out to: attention. be it good or bad, every single posting’s author is now aware of the fact that steven singer is a jeweler operating in philadelphia who’s customers are getting laid because the recipient of the jewelery got them that hot. that’s great! theres a link on the website that explains the story behind it all. how can you not have respect for that? jealousy is a waste of time. learn from this ad campaign and go get some booty! you’ll feel a lot better than sitting around lamenting over some ad you weren’t clever enough to come up with yourself. wouldn’t a nice make-out session feel great right now???
I hate steven because his website sucks!!!
i dont get it…
The website does go somewhere… as long as you spell his name “steven” not “stephen”.
[...] put off by this billboard as well. I searched “Steven Singer” and came up with this interesting website about [...]