According to the ACA Group, customer service is the ability of an organization to constantly and consistently give a customer what they want or need. However, like most definitions that are gradually morphed or changed to suit the times. Any company can mimic a competitor’s feature set and with the ability to outsource customer service functions it has become much easier to provide wanted services or needs. However, the new economy demands a new definition, one that indicates that customer service is the ability of an organization to constantly and consistently exceed the expectations of a customer.
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