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Technology content from Leo Nelson

Should you Friend your Supervisor?

David Perry writes on the dilemma with maintaining boundaries between work and private spaces on social media, and choices of not allowing colleagues into our private social space.

In a world in which virtual scholarly networks increasingly overlap with our personal virtual communities, we need to develop some clear standards with how we engage on social media with our colleagues, superiors, and subordinates. Here are my suggested rules:- Be aware of workplace hierarchies and your position in them.- You get to choose whether to “friend up” to people more powerful than you in the hierarchies.- You do not get to choose whether to “friend down” to your subordinates. They get to make that choice.- Either accept 100 percent of friend requests from subordinates or accept none. No middle ground.

Source: Should you Friend your Supervisor?

The Natural History of Gmail Data Mining

The most striking thing about the early Gmail patents is how exhaustive they were in attempting to anticipate every conceivable attribute of an email message that might one day be exploited for ad targeting purposes. In many cases it would be years before Google was actually able to make these ideas operational in Gmail. The first version of ad serving in Gmail exploited only concepts directly extracted from message texts and did little or no user profiling this method would only be put into practice much later. Some attributes have still not been implemented today and perhaps never will be. For example, as far as I know, Google does not reach into your PC’s file system to examine other files residing in the same directory as the file you attach to a Gmail message, even though the patents explicitly describe this possibility.

Source: Jeff Gould on The Natural History of Gmail Data Mining

Ello – Your Social Network is Owned by Advertisers

Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold. We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate but a place to connect, create and celebrate life. You are not a product.

– Ello manifesto.